Diploma in Business Administration (Marketing)

Program Length: 48 weeks.
This program is offered at our Toronto and Scarborough Campuses

The objective of our program is to equip successful graduates with the knowledge and skills required to function effectively in the modern business world environment to Plan, manage and execute marketing strategy for existing and new products launches, able to build


  •  Build and develop strong relationships with business customers
  •  Prepare sales forecasts and prepare sales reports (e.g. quarterly sales results and annual forecasts etc.
  •  Develop marketing plan and executing marketing campaigns, program, and events
  • * Manage customer service practices to exceed the expectations through developing and implementing affluent campaigns
  •  Maintain customer database for generating leads and achieving sale targets
  •  Perform periodic competitive analysis for strengthening the company’s position in the market
  •  Optimize the effectiveness of existing marketing campaigns and communication plans keeping in mind marketing & business objectives
  •  Develop new business with existing clients and/or identify areas of improvement to set and meet sales targets/quotas
  •  Develop product message, customer responses, and customer case studies
  •  Conduct market research
  •  Gather marketing data on competitors, analyze them to make recommendations
  •  Gain understanding of business objectives to create product awareness, support on promoting events/campaigns, and qualifying prospects
  •  Understand and use analytics to build digital strategies


  1. Word, Excel, PowerPoint and Outlook
  2. Principles of Accounting
  3. Customer Relationship Management
  4. Accounting Software – Sage 300
  5. International Marketing & Trade
  6. Applied Marketing, Sales & Advertising
  7. Managing Business Operations (MBO)
  8. Managerial Accounting and Finance
  9. Market Research & Analytics
  10. Business Communication
  11. Job Search
  12. Project Practice Sets

 Admission Requirements

  •  Grade 12 (OSSD) or equivalent

If you are 19 years or older and do not have an OSSD or equivalent, a minimum passing score of 15 on the Wonderlic SLE entrance test

Career Opportunities

Students will be prepared for employment positions such as Marketing Specialist, Marketing Analyst, Market Research Coordinator, Sales Analyst and Account Coordinator